She’s looking like a exile runway hit.
A San Jose-based conform blogger has snagged a partnership with a attire code Lane Bryant to assistance emanate a new line of curvy clothing.
As partial of this couture coup, a “Girl With Curves x Lane Bryant” collection of dresses, sports wear and outdoor wear desirous by Tanesha Ferguson Awasthi will make a entrance Sept. 9 during New York Fashion Week.
Malissa Akay, a comparison clamp boss for Lane Bryant, praised Awasthi for entrance adult with pattern ideas that simulate an “effortlessly cold and stylish personal style.” It’s a plus-size retailer’s first-ever partnership with a tip conform influencer.
For a blogger, this character partnership with a code she has prolonged ragged — and desired — is a career idea come true.
“At a age of 12, we told my parents, ‘I wish to be a conform engineer or writer.’ we was always looking during magazines and ripping out photos,” pronounced Awasthi, 37, who graduated from Milpitas High School and warranted an English grade from UC-Berkeley instead of posterior a pattern career.
She headed into a tech attention though still yearned to follow her passion. So as a artistic outlet, she launched the Girl With Curves blog in 2011, realizing that she could “show and enthuse women to demeanour amazing.”
Her philosophy: “I am and size. we am unapproachable of my curves. And we can be too.”
When a blog took off — she now has some-more than 1.6 million subscribers — she did too, from her pursuit as a sales comment manager for a Silicon Valley network confidence company. Her husband, Dave, left a tech universe in 2016 to join a business.
She fast became an oft-quoted source on physique positivity, display adult in Cosmopolitan, Stylist and Darling magazines. “I consider a many critical thing about removing dressed is wearing what creates we feel confident, no matter what conform manners or multitude contend we should or shouldn’t wear,” she told Cosmo readers in a summer conform piece.
Then Lane Bryant came calling. For a final 8 months, this mom of dual (a toddler and a newborn) has flown and video-conferenced between a Bay Area and New York, operative with a Lane Bryant designers and Reunited Clothing, a manufacturer.
The outcome is a 20-piece collection in sizes 12 to 28 that will be accessible during all stores (there are a dozen in a Bay Area) and online during www.lanebryant.com. Prices will operation from $34.95 to $149.95.
“Everything is polished, worldly — though still unsentimental and wearable” from 9 to 5 and afterwards after hours, Awasthi said.
Plus, she said, “we positively didn’t follow any conform rules” — generally a ones that for years kept zaftig gals in loose-fitting clothing, slight straight stripes and monochromatic outfits. Instead, women will find tailored, belted looks; A-line silhouettes; high-waisted denims; a modern, delicate “power suit” with a spare pant; and lots of all-over prints and splashes of color.
A series of pieces offer surprising flexibility. There’s a navy-blue cloak that can be ragged as a belted dress and a black edging dress that can double as a coat. she said.
Photos of some of a designs have been expelled by Lane Bryant and Girl With Curves, and she’s a indication in all of a shots. The other looks will be suggested in a weeks heading adult to Fashion Week.
On Sept. 9-10 of that week, Awasthi will horde a central launch during a pop-up emporium nearby Tribeca. Then she’ll conduct behind here to a internal Lane Bryants, where she can’t wait to see others in a curve-hugging designs she inspired.
“Seeing women wearing a collection will be so surreal!” she said.